People spend 2.5 hours a day on social media. That’s more time than eating, exercising, or reading combined. Your customers are already there, scrolling through their feeds and making buying decisions based on what catches their eye.
So the real question isn’t “Should I be on social media?” It’s “Am I showing up in a way that actually makes them stop and click?”
Most businesses post randomly, chase likes like they’re going out of style, or throw money at ads that disappear into the void. Social media becomes another task on the to-do list instead of what it should be—a money-making machine that works while you sleep.
At Opel Solutions, we’re a San Diego social media agency that treats your online presence like the business asset it is. We create strategies that match your goals, content that actually connects with real humans, and we track what really matters—leads, sales, and returns you can take to the bank.
What Actually Makes Social Media Work?
Success isn’t about posting more. It’s about posting smarter.
Know Your Audience
Selling surfboards at a ski resort? That’s what happens when you don’t know your audience. We dig deep into research and platform data to figure out exactly who you’re talking to, what keeps them up at night, and what makes them pull out their credit card.
Speak Each Platform’s Language
Instagram isn’t Facebook. TikTok isn’t LinkedIn. Each platform has its own vibe, its own unwritten rules, its own way of doing things. We build content marketing strategies that feel native to each platform—not like you copy-pasted the same thing everywhere.
Sound Like You
Every post should feel unmistakably like your brand. Whether you’re a buttoned-up professional or delightfully weird, we create brand identity design that keeps your voice and look consistent everywhere your name appears.
Let Data Lead
We measure what matters—engagement, costs, conversions. No guessing games. No vanity metrics that look good but mean nothing. Just results you can track and numbers that move your business forward.
Actually Talk to People
Social media is a conversation, not a billboard. We respond, engage, jump into discussions, and build real relationships with your followers. You know, like actual humans do.
Boost With Ads
Organic posts are great, but paid ads put rocket fuel on your reach. Our PPC campaigns target exactly who you need to reach, with surgical precision that makes every dollar work harder.
Two billion users scrolling through stunning visuals and quick-hit videos. Perfect for e-commerce, restaurants, real estate, and any business that looks good in pictures.
Still the king of targeting. Largest user base. Best for local businesses and precise ad campaigns that reach exactly the right person at exactly the right time.
If you sell to businesses, this is your stage. Decision-makers are here actively looking for solutions. We help you become the obvious answer to their problems.
TikTok
The algorithm doesn’t care about your follower count—it cares about good content. Great videos can go viral overnight. We make content that feels real, not corporate and stiff.
YouTube
The second-biggest search engine on earth. Our SEO services help your videos rank on both YouTube and Google, doubling your visibility.
Twitter/X
Fast conversations and trending topics move at lightning speed here. Perfect for real-time engagement and customer service that shows you’re actually paying attention.
A visual search engine where people actively hunt for products. If you’re in ecommerce, home decor, or fashion, your ecommerce website needs to be on Pinterest yesterday.
What Opel Solutions Does for You?
Build Your Strategy
We start by understanding your business inside out. What are you selling? Who’s actually buying? What’s worked before and what flopped? Then we map out which platforms matter and what content will actually move the needle.
Create Your Content
Beautiful graphics. Smart copy that sells without selling. Thumb-stopping videos that make people forget they were supposed to be scrolling. We make it all and post it at the perfect times. Need website content too? Our content marketing services have you covered.
Run Your Ads
We handle everything—targeting, creative, budgets, and reports. Our PPC management works across every major platform to squeeze the best bang for your buck out of every dollar you spend.
Connect You With Influencers
The right influencer can put you in front of thousands of engaged, ready-to-buy people instantly. We find them, negotiate deals that actually make sense, and track results so you know if it worked.
Show You What’s Working
Monthly reports in plain English. No confusing jargon or marketing-speak that requires a decoder ring. Just clear insights into what’s driving results and what needs tweaking.
Manage Your Community
We monitor your accounts, answer questions, handle complaints with grace, and keep your community happy and engaged. Think of us as your always-on social media team.
Set Up Your Profiles Right
Professional graphic design, keyword-rich descriptions, and smart link placement. Everything is optimized to build trust and drive clicks from curious visitors to paying customers.
Turn Social Into Sales
We set up Instagram Shopping, Facebook Shops, and TikTok Shopping so people can buy without leaving the app. Impulse purchase? We’ll take it. Works perfectly with our Shopify development services.
Protect Your Reputation
We watch for brand mentions across the internet, handle negative feedback smartly (not defensively), and have crisis plans ready if things go sideways. Learn more about our online reputation management approach.
Train Your Team
Want to handle social in-house? We’ll teach your team everything they need to know—from platform tricks to content creation to reading analytics like a fortune teller reads tea leaves.
What Social Media Actually Does for Your Business?
Gets You Noticed
Every post introduces your brand to new eyeballs. Combine organic posts with smart ads and you’ve got a 24/7 awareness machine that never sleeps, never takes weekends off.
Brings You Leads
Through smart content and strategic calls-to-action, we turn casual scrollers into email subscribers, consultation requests, and sales calls. Our landing page design services make sure they actually convert when they click through.
Builds Real Relationships
People buy from brands they trust. Social media lets you show your personality, share your story, and have real conversations. That creates loyal customers who tell their friends, who tell their friends.
Drives Traffic to Your Site
Every post is a door to your website. When that traffic hits a fast, gorgeous site built with our web design services, that’s when the magic happens.
Teaches You About Your Customers
See what content they love. Notice what questions keep coming up. Watch what makes them share. Use that feedback to improve your products and sharpen your marketing.
Helps Your Google Rankings
Social shares create traffic and backlinks—both help your search rankings climb. Our SEO services and social media work together like peanut butter and jelly for bigger impact.
Targets Like a Laser
Social platforms know everything about their users. Age, location, interests, shopping habits, and what they ate for breakfast. You can target your perfect customer with almost scary accuracy.
Pick Your Platforms (You Don’t Need Them All)
Here’s a secret the other agencies won’t tell you: being on every platform is a waste of time and money. Pick the right ones and dominate them.
Visual Brands & Online Stores: Instagram and Pinterest are your best friends.
Business-to-Business: LinkedIn is essential. Add Twitter for industry conversations and thought leadership.
Local Businesses: Facebook is king for restaurants, shops, and service providers. Add Instagram for eye candy. Don’t skip local SEO services either.
Young Audiences: TikTok and Instagram Reels for anyone under 35.
Long Videos & Tutorials: YouTube owns this space and probably always will.
We help you figure out where your customers actually hang out, then we help you win there.
Services That Make Social Media Work Even Better
Search Engine Optimization – People find you on social, then Google you. Make sure what they find looks good.
Content Marketing – Great social posts need great content behind them. Blog posts, articles, and videos that establish you as the expert in your space.
Website Design – Social brings the traffic. Your website closes the sale. We build sites using WordPress, Shopify, and custom platforms that convert visitors into customers.
Email Marketing – Social platforms own your followers. Email subscribers? You own those. We help you convert one into the other.
Paid Advertising – Social ads plus Google Ads create multiple touchpoints that guide people from “never heard of you” to “shut up and take my money.”
Online Stores
Showcase products, run flash sales, drive purchases. Our clients see 200%+ traffic increases from social. Need a store? Our e-commerce web design services deliver.
Restaurants & Hotels
Food photos and atmosphere videos are social media gold. We make your place the one everyone bookmarks for their next night out.
Real Estate Agents
Property listings and virtual tours shine on social. Pair it with a pro site from our website design services, and you’ll own your market.
Gyms & Wellness
Transformation stories and expert tips build communities that drive memberships and keep people coming back.
Consultants & Professionals
LinkedIn is your stage for thought leadership. We help you become the go-to expert everyone wants to hire.
How Opel Solutions Makes It Happen?
Discover – We learn your business, goals, and what makes you different from the seventeen other companies doing “basically the same thing.”
Research – We study competitors and find your opportunities—the gaps they’re not filling.
Strategize – We create your roadmap with platforms, content themes, and success metrics that actually matter.
Plan – Monthly calendars show exactly what we’re posting and when. No surprises.
Create – Our team makes all your content—graphics, copy, videos. You don’t lift a finger.
Engage – We respond to comments and messages daily because ghosting your followers is a terrible business strategy.
Optimize – We constantly tweak campaigns based on what’s working and kill what’s not.
Report – Monthly breakdowns show performance and next steps in language you’ll actually understand.
Why Work With Us?
We Focus on Results
Leads. Sales. Money in your pocket. That’s what we track. Not how many people saw your post about Taco Tuesday.
We Know San Diego
We’re local but work nationwide. Best of both worlds—we know the San Diego vibe but we’re not limited by geography.
Everything Works Together
We do SEO, web design, and content marketing too. Everything connects seamlessly instead of fighting against each other.
We Keep It Real
Regular updates. Honest reports. No BS or hidden tactics. If something’s not working, we tell you and fix it.
Creative + Smart
Beautiful content gets attention. Data-driven strategy gets results. You get both, not just one or the other.
Flexible Pricing
Whether you’re a startup or an established brand, we have packages that fit. No contracts trapping you in something that’s not working.
It depends on what you need. Basic management (we create and post content) starts around $1,000-$2,000 per month. If you want the full package with paid advertising, influencer partnerships, and detailed analytics, expect $3,000-$10,000+ monthly. We build custom packages that fit your actual budget and goals—not some fantasy budget we wish you had. During your free consultation, we’ll recommend what makes sense for where you are right now.
Here’s the honest truth: organic social media growth takes time. You’ll see engagement and followers growing within weeks, but meaningful business impact—the kind that shows up in your bank account—usually takes 3-6 months of consistent effort. Paid advertising works faster—often you’ll see results within days or weeks. We set realistic expectations upfront so you know what to expect and when.
You don’t need to be everywhere. In fact, trying to be on every platform usually backfires spectacularly. B2B companies do best on LinkedIn. Online stores crush it on Instagram and Pinterest. Local businesses need Facebook. It really depends on where your specific customers spend their time and attention. We help you identify the 2-3 platforms that matter most for your business and focus your energy there instead of spreading yourself thin.
Absolutely. Most of our clients come to us with existing accounts that need some serious love. We’ll audit what you’ve got, figure out what’s working and what’s not, and create a strategy to improve performance. Whether your accounts are dormant ghost towns or just not performing up to potential, we can turn them around.
Not at all. While we’re based in San Diego and love working with local businesses, we serve clients throughout California and across the entire country. Social media marketing works from anywhere, and we’ve successfully managed campaigns for businesses from coast to coast.
