Content is King! So proclaim the gods of marketing. But is content all you need to drive traffic to your newly built site? Even a king is useless without his army. To develop an effective strategy, you need to have all your chess pieces in place, along with your king.
If you need help with your content strategy, you can hire a digital agency to develop content for you. We at Opel Solutions can help you with that. Check out our blog on Content writing to learn more. However, once you have your content in place, here are some things you can do to leverage that content.
Broadcast on Social media
One way to make your content more effective is by publishing it on social media. Social networking sites such as Facebook, LinkedIn, and Twitter have become an integral part of many people’s everyday lives in the digital age but what does this mean for you? It means that if we want our posts or messages about products seen by those interested then they need to be published where these individuals might find them! In other words: You should work out a clever strategy when deciding which network(s) are right for promoting certain campaigns/products so they don’t fall through into obscurity before reaching their target audience
Such a strategy will encompass the following:
- Reviewing all available social media sites and strategically choosing to create a presence on some of them. Each social media website has its audience numbers and audience characteristics.
- Identifying the niche groups within each social media site where your target audience lies.
- Regularly posting in the targeted groups to drive engagement
Developing a strategy like this requires some expertise and a dedicated team. Such a team may be small (one or two people) or large. The team may be internal or an external consultant or agency, but having a dedicated and focussed team is necessary.
Post on local and industry directories
Besides social media, there are local directories where your website should be listed. There are also industry-specific directories created exclusively for customers and professionals associated with those industries. Getting listed on those sites isn’t always easy and can be time-consuming. That is because of the rigorous verification criteria that these sites often have. However, getting listed on these sites and posting industry-relevant content is very rewarding from a lead generation point of view. You will feel a sense of accomplishment when your content reaches the target audience you had in mind while creating the content.
Make your site searchable
Ideally, this is something you should have done before you started creating content for your website. However, it is never too late to do so. Search engines like Google read your website by using programs called bots. To make your site more readable for said bots, you need to perform an SEO hygiene audit on your website. We’d advise you to either use an automated SEO tool for the audit or use any SEO consultant or agency. If you’d like us to help you, you can check out our services here; we will be happy to schedule a complimentary call for consultancy.
Without taking the above steps, you’re simply creating not discoverable content; efforts will all be in vain. We at Opel Solutions are always happy to help, whether creating content or making it reach your audience.