Picture this: Someone finds your business online. They click. They wait. Three seconds pass. They’re gone. That’s what happens when your website looks like it time-traveled from 2015. Slow. Clunky. Forgettable.
Your website isn’t just a digital brochure anymore—it’s your best salesperson, working around the clock. At Opel Solutions, we build WordPress sites that actually earn their keep.
We’re based in San Diego, but we help businesses everywhere turn their websites from “meh” to “wow.”
Ready to build something that actually works? Get Your Consultation →
What Makes a WordPress Site Actually Work?
It’s Not About Looking Pretty (Though That Helps)
A gorgeous website that doesn’t convert customers is like a Ferrari without gas—nice to look at, but it won’t get you anywhere.
Here’s what separates the winners from the wannabes:
Smart Structure First, Pretty Design Second
We start with your goals, not Pinterest boards. Who are your customers? What do they need? How do they buy? We build the strategy first, then wrap it in a beautiful design.
Speed Kills (Slow Websites, That Is)
53% of mobile users bail if your site takes more than three seconds to load. We make your site lightning-fast with clean code, smart caching, and optimized images.
Check out our device testing services →
Fort Knox-Level Security
WordPress runs 43% of the web, which makes it hacker bait. We build digital fortresses—SSL certificates, firewalls, security audits, the works. Your business stays protected.
Looks Great on Every Screen
Over 60% of people browse on their phones. Your site needs to look amazing whether they’re on a phone, tablet, or desktop. Every site we build is mobile-responsive by default.
Google Actually Finds You
The world’s most beautiful website is worthless if it’s invisible. We build clean, fast, SEO-friendly sites that search engines love. Pair it with our San Diego SEO services for even better results.
Room to Grow
Your business will change. Your website should keep up. We build sites that scale—whether you’re adding products, services, or expanding to new markets.
WordPress vs. Everything Else: Why WordPress Usually Wins
Freedom vs. Being Locked In
Flexibility That Other Platforms Dream About
Unlike Wix or Squarespace, WordPress doesn’t trap you in its ecosystem. Need custom features? Done. Want to integrate with your CRM? Easy. WordPress plays well with everyone.
You Own It. Actually Own It.
With WordPress, you’re not renting—you’re owning. No subscription fees just to keep your lights on. Want to switch hosts or developers? Your site goes with you.
More Bang for Your Buck
WordPress is open-source, so no expensive licenses. Invest your money in what matters: great design, solid hosting, and killer marketing. For online stores, check out our e-commerce solutions.
The World’s Biggest Developer Community
Millions of developers worldwide mean constant innovation, regular updates, and endless plugins. If you can dream it, WordPress can probably do it.
When to Look Elsewhere
WordPress isn’t perfect for everyone. Super-simple brochure sites? Maybe go simpler. Massive enterprise apps? You might need custom software. We’ll tell you the truth, not just what we want to build.
The Building Blocks Every Great WordPress Site Needs
Think of It Like Building a House
Rock-Solid Hosting
Your hosting is your foundation. We use enterprise-grade hosts with fast speeds, automatic backups, tight security, and 99.9% uptime. Add our maintenance services to keep everything humming.
Smart Plugin Choices
Plugins add superpowers to your site—but too many slow you down. We carefully pick plugins that add value without killing performance.
Custom Theme Magic
Your theme is your site’s personality. We build custom themes that scream “you,” or we customize premium themes to fit perfectly. See our UI/UX design work for inspiration.
Content Management Made Easy
WordPress makes updates simple—when set up right. We configure everything so you can easily update content without calling us every time.
Know Your Numbers
You can’t improve what you don’t measure. We integrate Google Analytics and other tools so you know exactly how visitors use your site.
Custom WordPress Sites
Your business is one-of-a-kind. Your website should be too. We build completely custom WordPress sites from scratch—no cookie-cutter templates. From architecture to design to functionality, everything is made for you.
Start Your Custom Project →
Online Stores (WooCommerce)
Turning browsers into buyers takes more than pretty product photos. We build WooCommerce stores with smooth shopping experiences, secure payments, inventory management, and shipping integration. Check out our Shopify services, too, if you want options.
Custom Plugins
Need something that doesn’t exist yet? We build custom WordPress plugins for unique functionality—API integrations, specialized tools, automated workflows, whatever you need.
Theme Development
First impressions matter. We create stunning, conversion-focused themes that reflect your brand. Built from scratch or customized from premium themes—your choice.
Migration Services
Stuck on another platform? We’ll move you to WordPress smoothly—content, URLs, SEO rankings, and all. From Wix, Squarespace, Joomla, wherever.
Performance Optimization
Slow websites kill sales. We find the bottlenecks and eliminate them—caching, database optimization, image compression, CDN setup, the works.
Security Hardening
We lock down your site with firewalls, malware scanning, intrusion detection, secure backups, and SSL certificates. Check out our maintenance packages for ongoing security monitoring.
WordPress SEO
Beautiful but invisible? That’s a problem. We optimize your site for search engines from day one—technical SEO, site structure, speed optimization, schema markup, and more.
Maintenance & Support
Websites need regular care. We handle updates, security monitoring, performance tweaks, backups, uptime monitoring, and priority support. Think of it as healthcare for your website.
View Maintenance Packages →
Multisite Development
Managing multiple sites? We build WordPress multisite networks—perfect for franchises, universities, agencies, or multi-brand businesses.
Services That Make Your WordPress Site Even Better
Your website doesn’t work alone. Here’s how we amplify its success:
UI/UX Design: Make your site beautiful AND easy to use
SEO Services: Get found on Google with our San Diego SEO experts
Content Marketing: Fill your site with content that attracts and converts
PPC Management: Get immediate traffic while SEO builds momentum
Social Media Marketing: Drive traffic from social platforms to your site
Who We Help?
Small to Medium Businesses
You’re competing with bigger budgets. We level the playing field with professional sites that don’t require enterprise spending.
Your Problems:
Limited budget
Need to update content yourself
Want a site that grows with you
Professional results without the crazy costs
Our Solution: Cost-effective, scalable WordPress sites with easy content management. You can handle updates, and we’ll handle growth.
E-Commerce Businesses
Selling online means turning clicks into customers and customers into fans.
Your Problems:
Cart abandonment
Inventory headaches
Poor mobile shopping
Payment and shipping integration nightmares
Need subscriptions or memberships
Our Solution: WooCommerce stores optimized for conversions—streamlined checkout, mobile-responsive, secure payments, and powerful admin dashboards.
Professional Services & B2B
Your website needs to build trust and generate quality leads, not just traffic.
Your Problems:
Hard to explain complex services
Need to establish credibility
Quality leads matter more than quantity
Want client portals
Need to showcase expertise
Our Solution: Clear service pages, compelling case studies, strategic calls-to-action, and custom functionality like client portals.
Creative Professionals
Your portfolio IS your business card.
Your Problems:
Site needs to reflect your creative skills
High-quality image galleries required
Tired of looking like everyone else
Need easy portfolio updates
Our Solution: Custom themes with beautiful portfolio layouts, fast-loading images, and simple management systems. Check our graphic design and brand identity services.
Non-Profits
Limited budget, unlimited mission.
Your Problems:
Tight budgets
Need compelling storytelling
Donation and fundraising features
Volunteer and event management
Multiple stakeholders
Our Solution: Discounted rates for qualified non-profits. Donation integration, event management, volunteer portals, and powerful storytelling tools.
No Mysteries, No Surprises
Discovery & Planning
We dig deep into your business, goals, and audience. Then we create a detailed roadmap with clear timelines.
Information Architecture & Wireframing
Before designing anything, we map out your site’s structure and user flow. Think blueprints before construction.
Design & Mockups
Our designers create high-fidelity mockups for desktop and mobile. We refine based on your feedback until it’s perfect.
Development & Build
Developers turn designs into reality with clean code, custom features, and built-in security and performance optimization.
Content Migration & Population
We move your content or help create fresh content, setting up templates and optimizing for SEO.
Testing & Quality Assurance
Rigorous testing across browsers, devices, and functionalities. We check everything before launch.
Training & Launch
We train your team to manage content confidently. Then we launch smoothly and monitor closely.
Ongoing Support & Optimization
Your site keeps improving. We provide maintenance, security monitoring, and optimization recommendations. Check our maintenance services.
Why Choose Opel Solutions?
We’re Not Just Developers—We’re Your Digital Partners
Local Roots, National Reach
San Diego-based, with local market knowledge, serving clients everywhere.
Business First, Tech Second
Every decision we make is about your ROI, conversions, and user engagement—not just fancy features.
No Jargon, No Surprises
Plain English. Regular updates. Transparent pricing. You’ll always know what’s happening and what it costs.
Quality Code, Zero Shortcuts
Clean, documented code that follows WordPress standards. No bloat, no security holes, no technical debt.
Full-Service Digital Agency
WordPress development is just the start. We offer web design, SEO, PPC, content marketing, and software development—everything under one roof.
Results-Driven Optimization
We don’t build and disappear. We monitor, analyze, and continuously optimize for better results.
Great Value, No Compromises
Quality doesn’t require enterprise budgets. Transparent, competitive pricing that delivers real value.
Basic sites: $3,000-$8,000. Custom e-commerce or complex sites: $10,000-$30,000+. We provide detailed quotes after understanding your needs. Contact us for pricing →
Simple sites: 3-4 weeks. Custom sites: 8-12 weeks. E-commerce: 6-10 weeks. We can accommodate rush projects.
Absolutely! WordPress is designed for non-technical users. We train you to update content, add posts, and manage products easily. For complex changes, we’re here to help.
Depends on your needs and budget. Premium themes are cost-effective but limited. Custom themes offer complete freedom but cost more. We’ll help you decide.
Yes, when properly maintained. Most breaches happen from outdated plugins or weak passwords, not WordPress itself. We implement multiple security layers. Our security hardening services provide enterprise protection.
