Shopify is a versatile Ecommerce platform used by over 1,000,000 businesses in 175 different countries. The prime reason for Shopify’s popularity is its reliability. Also, it allows users to quickly set up their online store using their easy-to-understand interface. A Shopify site has all the features needed to operate an Ecommerce store (products and collections, user accounts, payment gateways). Still, it often does not have enough for all merchants. One such missing feature is the ability to create Shopify product bundles.
Some online sellers need product bundling features to implement their promotional schemes. A product Bundle is a group of two or more products that can be purchased together. Unfortunately, the basic Shopify functionality lacks the ability for merchants to bundle products.
In ecommerce, once the customer is on your site, it is all about upselling. You want the customer to buy more in each transaction. It increases your revenue and margins by saving in support, packaging, and shipping costs.
So how does one evaluate a Shopify product bundle app? Here are a few valuable criteria:
- Cost: What is the cost of the app’s paid plans? Is it affordable for smaller Shopify merchants? Some apps have a starting plan that is entirely free to use. This allows users to evaluate the app and then opt for a paid plan if the features are worth the cost.
- Product bundles by variants: Can bundles be created by adding specific product variants? Or are they only created using parent products?
- Customer-made bundles: Besides the Ecommerce store owner, can the customer also create custom bundles on their own?
- Bundle reminder on the cart page: Some bundle apps allow you to offer bundles as a popup or a page section on the shopping cart. The customer has already chosen to buy your product at this stage in the purchase flow. So, they are more likely to add more items to the cart if the items seem complimentary.
- Bundle Analytics: The ability to view data for how popular your bundles are. How often they are bought and other sales data.
- Automatic Bundle creation: Some bundle apps can automatically create bundles using sales data. Products that are frequently bought together are automatically added to a bundle.
Here are the top nine picks for product bundle Apps and how they stack up against each other:
|Cost||Bundle by variants||Customer made bundles||Cart page bundle reminder||Advanced|
|Bundle Products | PickyStory||$14.50||Yes||Yes||Yes||Yes||No|
|MBC Bundles – Bundle Products||$9.00||Yes||Yes||Yes||Yes||No|
|One-click Bundle Generator||$19.99||No||No||No||No||No|
|Bold Bundles – Product Bundles||$19.99||No||No||No||No||Yes|
|Bundler – Product Bundles||Free||Yes||Yes||Yes||No||No|
|Fast Bundle | Product Bundles||Free||No||Yes||Yes||No||No|
|Bundle Bear – Volume Discounts||$19.95||No||No||No||Yes||No|
|Rating:||5/5||Pros:||Easy integration. Compatible with other popular apps (Pagefly, Slide Cart…)|
User-friendly drag and drop interface for Front end integration across pages
|Price:||From $14.50 per month||Cons:||No Free plan|
Limited to 2,000 monthly store orders
One of the highest-rated apps on the Shopify app store, this well-designed software is popular for good reasons. The app boasts many features, including integration with other popular apps (such as Pagefly, slide cart, etc.) and easy addition of bundles offers to any page simply by drag and drop.
The app has flexible bundle pricing and instant chat support. This app is perfect for more prominent brands looking for flexibility in their product offerings. This is reflected in the app pricing as well. Their paid plans begin at $14.50 a month, and they have no free plan.
|Rating:||5/5||Pros:||Highly customizable bundles with the ability to add only specific product variants to the bundle|
Varied Upsell options to entice the customer, including popups on all pages and in cart messaging
|Price:||From $9 per month||Cons:||Slightly slower loading speed|
Another high-functioning bundle app, MBC Bundles, jostles with Picky Story for the top spot. While it does not have the same flexibility and features as Picky Story, it does have a very easy-to-use interface. A unique selling point for this app is its pricing scheme. Its paid plans begin at $9 per month. However, that is just the fixed charge. Besides this, the app charges a small amount for every bundle sold.
This app is for more prominent brands, but it is more cost-effective due to its commission model.
Great match for promoting bundles via digital advertising (emails, Google ads, Facebook ads, etc.)
|Price:||From $19.99 per month||Cons:||No store front end customization|
A new app with little user feedback
Seems to have bugs.
This recently developed Shopify App solves the product bundle problem from a digital marketing viewpoint. Instead of solely focussing on the website experience, they have concentrated on the ability to market the deal. This app lets you create custom bundles and a unique page with a custom URL. This allows merchants to create clean URLs for their bundle product pages with the keywords they need. It even lets merchants send traffic directly to the shopping cart!
The app is priced higher ($19.99 per month) and has no free plan (14-day trial only). This one is strictly for brands with a dedicated marketing department
|Rating:||4/5||Pros:||Automated Bundle suggestions created using sales data|
Flexible bundle creation, including the ability to make bundles by collections
|Price:||From $19.99 per month||Cons:||Sometimes causes problems with site design|
No ability to add specific product variants to bundles
Bold Bundles is a feature-laden bundle app. It seamlessly integrates product bundles with the individual product pages, displaying a bundle widget next to the ‘add to cart ’ button. It also offers automated bundle recommendations using AI. The app does not offer a free plan, just a 14-day trial, and is pricey at $19.99 per month.
|Rating:||4.4/5||Pros:||Extensively customized buying experiences based on merchant business (e.g., gift boxes, food kits & Shop The Look bundles)|
Customized bundles and bundle page layouts
|Price:||From $25 per month||Cons:||High price|
Slow Support team response
Bundle Builder is an app suitable for merchants focussed on design integrations. The app perfectly integrates with your website’s product pages, listing pages, and homepages to encourage the customer to add more to their cart after looking at one product. Not only does the app create custom bundles, but it also lets the merchant create a customized product bundle page. Merchants can decide the layout, colors, and CTA buttons on the page. This app is perfect for design focussed brands.
|Rating:||4/5||Pros:||Unique gamification strategy designed to entice customers to buy more|
|Price:||From $39.95 per month||Cons:||Expensive|
Very little user feedback. The app is new to the marketplace
The Dealio app is unique in this particular list because, strictly speaking, it is not just a product bundle app. Dealio defines itself as an upselling app (that also has product bundles). It has a unique gamification approach to Upselling. Here you can create amazing offers and bundles and then present them to the customer as a prize for winning a game. This typically happens as a scratch card embedded in the product page.
The idea behind the gamification strategy is to convince the customer that the deal/ bundle being offered to them is a prize that they have won by sheer luck. This works much better than simply offering the deal to a customer. Instead of thinking, “This site wants more money from me,” the customer thinks, “Yes, I got lucky and won a special offer.”
|Rating:||5/5||Pros:||The free plan includes bundle creation and product page integration|
Paid plan ($6.99) also offers bundle landing pages and listing
|Price:||Free plan available||Cons:||Limited features|
The user interface is not the best
Here is an app suitable for merchants on a limited budget. Bundler is a Shopify App that is free to use but gives you all the basic functionality needed to create product bundles. They also have an affordable paid plan costing $6.99. Under the paid plan, you can create landing pages and even popups in the shopping cart to offer bundles to customers buying a single product. A must-have for new merchants looking for a cost-effective solution.
|Rating:||5/5||Pros:||All basic features of a product bundling app are available for free|
24/7 support team
|Price:||Free plan available||Cons:||Stringent limits on how many times a bundle can be shown. Limits can be removed with paid plans which can be expensive.|
Fast bundle prides itself on ease of use and commits to providing all its essential features in its free plan itself. It lets you create bundles with their own page and has cart popups to promote the bundles. In other words, it has all the essential features needed to create bundles, all for free. Of course, there are quantitative limits on hope many bundles you can create, which you can remove by buying the paid plan, which starts at $11.99.
This is recommended for merchants who thoroughly test an app before paying for it.
|Rating:||5/5||Pros:||Combine bundle discounts with other discounts|
Easy to set up and use
|Price:||From $19.99 per month||Cons:||No customer-created bundles|
Pricey, for an app missing some features
Another robust bundling app. Bundle Bear is easy to install and offers reliable chat support to its users. The app costs $19.99, and it is missing some features compared to other apps in its price range. For example, it does not allow customers to create their own bundles. However, it tries to make up for these shortcomings by offering flexible bundles with tiered volume discounts and ease of installation.