AMAZON PPC SERVICES SAN DIEGO

Amazon shoppers aren’t browsing for inspiration — they typed a search with a credit card already mentally in hand. The businesses that waste the most budget are the ones bidding on broad, top-of-funnel terms instead of the specific phrase someone types right before clicking “buy.”

We build keyword and product targeting around actual purchase-ready search terms, layer in ASIN targeting against relevant competitors, and mine your search term reports constantly for the exact phrases that are already converting — not just what a keyword tool suggests.

Your ad can win the impression and still lose the sale in half a second if the main image and title look like every other listing on the page. Amazon shoppers scan grids of nearly identical products fast, and forgettable creative gets scrolled past even at the top of the page.

We work with sharp main images, A+ Content, and titles built around what shoppers are actually scanning for — price, key benefit, a reason to stop on yours instead of the seven listings around it.

Most accounts we take over have every keyword crammed into one campaign, no negative keywords, and Sponsored Products, Brands, and Display all competing against each other for the same customer instead of working as a system.

We build separate campaigns by match type and purpose — harvesting broad match for discovery, exact match for proven winners, defensive campaigns on your own branded terms — with aggressive negative keyword and negative ASIN lists so spend stops leaking to searches that were never going to convert.

A bid that made sense at launch can quietly become unprofitable the moment your product cost or competition changes, and most sellers don’t notice until a monthly report shows the damage already done.

We manage bids against your actual break-even ACoS, not a flat target pulled from a blog post, and adjust dayparting and placement bids based on when your specific listing actually converts — not a generic schedule applied to every account.

ACoS on its own can be misleading — a low ACoS on a tiny campaign doesn’t mean much if your overall account is losing money on organic-adjacent spend nobody’s tracking.

We report on ACoS by campaign, but also TACoS across your whole catalog, so you can see the real relationship between ad spend and total sales — including the organic lift good PPC can create. We optimize for actual profit per unit, not a vanity ACoS number that looks impressive in isolation.