At Opel Solutions, we’ve run paid ad campaigns for over 200 ecommerce brands — from stores running their first campaign to established brands doing seven figures a year. We’ve seen how easy it is to hit an impressive ROAS number that still isn’t actually profitable once you factor in returns, discounts, and shipping costs, and we know how to build campaigns around what’s actually left in your pocket at the end of the month.

Whether you’re just getting your store’s first ads live or your current campaigns have plateaued, we focus on one thing: paid traffic that turns into customers who come back.

What Actually Makes Ecommerce PPC Work?

1. Full-Funnel Targeting, Not Just Prospecting

Most ecommerce accounts we inherit spend almost everything trying to find brand-new customers and almost nothing bringing back the people who already added something to their cart and left — even though that second group converts far more easily and cheaply.

We build campaigns across the full journey: cold prospecting to find new customers, retargeting for cart abandoners and product viewers, and separate campaigns aimed at past purchasers to drive repeat orders. Each stage gets its own budget and its own message, instead of one campaign trying to do all three jobs badly.

2. Catalog Creative That Sells the Product, Not Just the Vibe

A pretty lifestyle image can build brand awareness, but it rarely closes a sale on its own. Shoppers scrolling for products want to see the actual item, the price, and a reason to believe it’s worth buying right now.

We build dynamic catalog ads across Google Shopping, Performance Max, and Meta that show your real products with current pricing and, where possible, real reviews — paired with brand creative for the awareness stage. Different creative for different intent, not one asset stretched across the whole funnel.

3. Campaign Structure Built Around Your Actual Catalog

A single catalog-wide campaign treats a $12 accessory and your $200 flagship product exactly the same, which almost always means overspending on the cheap item and underspending on the one that actually drives revenue.

We structure campaigns around your margin tiers and bestsellers, with dedicated budget for what’s actually driving profit and tighter controls on lower-margin or slow-moving inventory — plus a properly optimized product feed, since half of Shopping and Performance Max performance comes down to feed quality most sellers never touch.

4. Budget Allocated to Profit, Not Just ROAS

A 4x ROAS on a heavily discounted, high-return-rate product can be less profitable than a 2x ROAS on a full-price bestseller — and most reporting never makes that distinction.

We factor in your actual margins, return rates, and the difference between acquiring a new customer and re-engaging an existing one, then allocate budget toward what’s actually growing your bottom line, not just the campaign with the flashiest ROAS in the dashboard.

5. Cross-Platform Tracking That Actually Tells You What's Working

iOS privacy changes broke a lot of what used to be simple attribution, and plenty of ecommerce accounts are still making decisions off tracking data that’s quietly incomplete.

We set up server-side tracking, the Conversions API, and GA4 properly so performance data survives the platforms’ own tracking limitations, and report on blended performance across every channel — not five separate dashboards that don’t agree with each other or your actual bank account.

Full-Funnel Targeting, Not Just Prospecting

We start by mapping your actual customer journey — how someone first finds you, what makes them add to cart, and what it takes to get them to come back for a second order — instead of assuming every visitor deserves the same ad.

That map comes from your real store data: cart abandonment rates, repeat purchase timing, and which products actually drive loyalty.

Every campaign we build afterward is aimed at a specific stage in that journey, not a generic “everyone who might like your brand” audience.

Getting Your Feed and Tracking Right First

Most of the accounts we take over have a product feed full of outdated pricing or missing attributes, and tracking that’s been quietly broken since the last major platform update.

We fix that foundation first — clean feed data, working server-side tracking — before touching budget or bids. Scaling spend on top of bad data just means scaling the wrong decisions faster.

Reports Built Around Profit, Not Platform Metrics

You shouldn’t need a data analyst to know if your ad spend actually made you money this month. We lead every report with blended ROAS, customer acquisition cost, and repeat purchase rate — the numbers that actually reflect your store’s health — and only go deeper into platform-specific metrics if you want that detail.

You get an honest read on what’s working, what’s close, and what we’re changing next.

What We Actually Do For You?

Strategy and Setup

We start by mapping your actual customer journey and researching your category's competition and typical acquisition costs, then figure out which platforms and campaign types are worth your budget before any of them go live.

Then we get the foundation right: a clean, properly structured product feed, server-side tracking and the Conversions API set up correctly, and campaigns organized around your actual margin tiers instead of one catalog-wide effort.

Full-Funnel Audience and Catalog Targeting

We build separate targeting for each stage of the journey — cold prospecting audiences modeled on your best existing customers, retargeting pools for cart abandoners and product viewers, and dedicated campaigns aimed at past purchasers for repeat orders.

Catalog targeting stays current automatically as your inventory and pricing change, so ads never promote something that's out of stock or priced incorrectly.

Campaign Structure Built Around Your Catalog

Rather than one campaign treating every product the same, we structure campaigns by margin and sales velocity, so your bestsellers and highest-margin products get the budget and attention they deserve.

As your catalog grows or changes seasonally, that structure adapts without needing a full rebuild every time.

Budget Allocation Tied to Real Profit

We allocate budget based on actual profitability — factoring in margins, return rates, and new-versus-returning customer value — rather than chasing the campaign with the highest surface-level ROAS.

We scale what's genuinely profitable in controlled steps and pull back on what looks fine on paper but isn't actually making you money.

Cross-Platform Tracking That Actually Tells You What's Working

We connect tracking across every platform you're running ads on into one consistent view, so you're comparing real performance instead of five dashboards using different definitions of a "conversion."

That visibility is what lets us shift budget toward what's actually working across your whole account, not just within a single platform's silo.

Who We Help?

DTC and Direct-to-Consumer Brands

If you're selling your own branded product straight to consumers, we build full-funnel campaigns that balance new customer acquisition with retargeting, so your ad spend builds a customer base instead of just a single transaction.

Subscription and Recurring-Purchase Brands

Subscription boxes and consumables live or die on customer lifetime value, not just the first sale. We optimize campaigns around what a customer is actually worth over their full subscription, not just the profit (or loss) on order one.

Multi-Channel Retailers

If you sell on your own site alongside marketplaces or retail, we build campaigns that drive traffic to your highest-margin channel — usually your own store — without cannibalizing the other channels that are already working for you.

High-AOV and Considered-Purchase Brands

Furniture, high-end goods, and other big-ticket items involve a longer decision process than an impulse buy. We build multi-touch campaigns that nurture that consideration window instead of expecting a cold visitor to buy on the first click.

Seasonal and Gift-Driven Brands

If a huge share of your revenue happens in a few weeks a year, wasting budget the rest of the year testing blind is expensive. We build a calendar that ramps spend intelligently around your actual peak windows instead of spreading budget evenly across months that don't matter as much.

Why Choose Us?

A Team That Optimizes for Actual Profit vs. An Agency Chasing a ROAS Number That Ignores Returns and Discounts

Campaigns

Built Around

What's Left in Your Pocket, Not What Looks Good in a Screenshot

We Factor In Returns, Discounts, and Shipping — Not Just Revenue

A sale that gets returned or shipped at a loss isn't really a win. We build reporting around your actual margins, so the numbers we optimize toward reflect real profit, not gross revenue that looks better than it is.

You See Blended Performance Across Every Platform in One Place

No more comparing five separate dashboards that all define "conversion" differently. You get one clear view of what your total ad spend is actually generating across Google, Meta, and anywhere else we're running campaigns.

Your Ads, Site, and Repeat-Customer Strategy All Work Together

Paid traffic that never comes back is expensive customer acquisition with no long-term value. We coordinate campaigns with your email and retention efforts so paid ads feed a customer base that keeps buying, not just a one-time spike in orders.

FAQs.

What’s the minimum budget needed for effective e-commerce PPC campaigns?

While campaigns can technically start with just a few hundred dollars, we recommend a minimum of $1,500–$3,000 per month for multi-platform campaigns. This allows for proper testing, bid adjustments, and scaling to identify winning ads without exhausting your budget too quickly.

How long before I see results from PPC advertising?

PPC delivers visibility almost instantly, but meaningful sales results typically emerge within 30 to 60 days as campaigns stabilize, collect data, and get optimized. The timeline may vary depending on your product type, industry, and competition.

Which platforms work best for e-commerce advertising?

Google Shopping is ideal for search-based purchases, while Instagram and Facebook excel at visual and remarketing campaigns. Pinterest works beautifully for planned purchases like home décor or fashion. A multi-platform strategy often delivers the best ROI.

Do I need both PPC and SEO?

Yes. PPC brings immediate visibility, while SEO builds long-term organic growth. Using them together creates a synergistic effect—SEO lowers your ad costs, and PPC data informs your content strategy.

How do you track ROI and performance?

We provide transparent dashboards showing impressions, clicks, conversions, and revenue. ROAS tracking ensures every dollar is accounted for. We also hold regular strategy calls to align campaigns with your evolving business goals.

ECOMMERCE PPC AGENCY SAN DIEGO